BUILT, NOT BOUGHT
No WordPress. No €19 template every other business in the town is using. Custom Next.js, coded line by line, for your business only.
0
templates used
We make small-town businesses impossible to ignore.
01 — Who we are
Conor
photo here
Conor
Builds it
Aoife
photo here
Aoife
Runs it
Conor was up ladders wiring houses. Now he builds the software. Aoife makes sure not one client ever feels like a number.
We grew up in these towns. Our families ran businesses in them. We watched brilliant people — a gym packed every evening, a barber with a three-week wait, a café the whole town loves — get beaten online by strangers with worse work and a better website.
We watched them ring the big agencies and get quoted €10,000 for a template. Or worse — never get rung back at all. Because a business in a small town isn't a big enough number on somebody's spreadsheet.
That never sat right with us. So we learned to build the lot ourselves — the apps, the websites, the AI — and we point it all at one thing: making your place the one everyone in the town talks about.
Ring us and you get us. Not a call centre, not an account manager — the two people who actually built the thing.
We take on a handful of businesses at a time, on purpose. Your win is the only advert we've got.
02 — The flagship
Get paid without chasing
Members buy memberships, classes and PT in the app. Card on file, billing runs itself. Never chase a lad on WhatsApp for €40 again.
Your books, live
Your revenue, your members, your failed payments — one screen. Spot the money before it walks out the door, and recover it in one tap.
The PT engine
Coaches post the WOD, write personal programming and chat to members in-app. Members book 1-to-1s off your coach's real diary and pay on the spot.
QR check-in
Members scan in. Sharing dies. You see who's in the building, live, from your phone.
Free marketing
"3 spots left in the 6am" — straight to every member's phone. Marketing you own, instead of renting it off Meta.
Retention
Feed, leaderboards, challenges, coach chat. They don't quit a gym their mates are in.
Membership
Full Send
Off-Peak · €45
Full Send · €65
Full Send + PT · €149
Billing runs itself · Stripe
Owner · this month
€9,840
+6.4%Recurring · collects itself
164
Members
63
In today
⚠ 3 failed payments · €155
Tap to retry + text them
Coach hub
Today's WOD
A. Back Squat 5×5 @ 75%
B. 12min AMRAP:
10 cal row
8 burpees
— Dara · 164 notified
Book 1-to-1 · Dara
Mon 08:00
Wed 16:00
Fri 14:00
Sat 10:00
Squats felt strong — 5kg PR 💪
Massive. Bumping your % next block.
Door access
CONOR SMITH
IW-2026-0148
IRONWORKS · now
3 spots left in the 6am 👀
IRONWORKS · 2h
Friday Night Lights — 19/24 gone
IRONWORKS · 5h
Your coach posted the WOD
Straight to 164 phones
This month
Leaderboard
🔥 12 sessions this month
Your best streak yet
03 — Websites
No WordPress. No €19 template every other business in the town is using. Custom Next.js, coded line by line, for your business only.
0
templates used
A one-second delay cuts conversions by 7%. Ours load instantly. Google rewards it, and so do the customers who'd have bounced.
100
Lighthouse target
Nearly everyone finds you on a phone, in a car park, one-handed. If it's not perfect there, it's not built. We design for the thumb.
88%
local searches on mobile
Pretty doesn't pay. Every section drives one action: ring you, book you, walk in the door. Design that sells, not design that wins awards.
75%
judge you on your site alone
04 — AI Receptionist
Warning
You're losing
€0
every year
€2,600
a month
125
jobs lost
Here's the sum
85%
never ring back
62%
ring a competitor
78%
buy from whoever answers first
When you're up a ladder mid-job, our AI receptionist picks up in a natural voice, books the job, and texts you the details before you're back to the tools. 24/7. Never sick, never on lunch.
It rings
You're working. It goes unanswered — normally that's a customer gone.
AI picks up
Natural voice. Asks what they need, when, where. Handles it like a receptionist who never has an off day.
It books the job
Straight into your calendar. Or if it's out of hours, it texts them back instantly so you don't lose them.
You get a text
Name, number, job, time. You just turn up and do the work.
Built for Electricians · costs less than one job a month
05 — Build your stack
Tap the ones you want. Start with one, stack them as it pays for itself. No packages, no waffle — you pick.
Your stack
Nothing picked yet — or just ask us
06 — Let's go
Two fields. Straight to Conor's phone. No forms that go nowhere.
Opens WhatsApp straight to Conor. You'll get a reply, not a robot.
From Small Towns, For Small Towns.
© 2026 AC INDUSTRY · acindustry.ie · Built in Ireland 🇮🇪